Sunday, May 9, 2010

Mississippi River Water Pollution


The Mississippi cuts through America’s mid-section and often serves as a delineator between east and west. As the longest river in the United States, the potential exists for a great deal of pollution between its headwaters in Minnesota and its basin in the Gulf of Mexico.

Water pollution is an important topic because the earth has a finite supply of fresh water, and that supply is being depleted rapidly. Additionally, with rivers, pollution spreads downstream and affects a far greater number of people than other types of pollution.

The two types of pollution that have affected the Mississippi River the most are from industry and agriculture. The primary type of pollution from industry is from metal deposits. Some of these metals are harmless at low concentrations, but are toxic at high concentrations. Other metal deposits can be toxic to humans even at low concentrations.

Agriculture run-off deposits fertilizers into the water, which can affect the ecological balance of the river and lead to nitrification. This upsets the ecological balance of a water source and can lead to hypoxia, or a lack of oxygen.

Concern over the water quality of the Mississippi River first came to public view following World War II. An increase in population and the resulting increases in agriculture and industry to support that population led to harmful water pollutants (http://www.seagrantfish.lsu.edu/pdfs/missriver_waterquality.pdf)

Pollution in the Mississippi River has increased in severity since the alarm was first sounded several decades earlier. Nitrogen pollution diminished coastal wetlands; this fragile ecosystem was then battered by Hurricane Katrina in 2005 (“What impacts to teach?”).

Nitrogen pollution has increased in the Mississippi River in part due to run off from fertilizer for agriculture. This type of pollution is considered non-point source, because it cannot be attributed to a single location. This type of pollution can be difficult because of its widespread nature, and the inability to pinpoint who major polluters are.

The seasonal patterns in nitrate and silicate concentration have also changed during this century. There was no pronounced peak in nitrate concentration earlier this century, whereas there was a spring peak from 1975 to 1985, we think due to fertilizer application” (Eugene and Rabalais).

Fertilizer run off, which contains nitrates, creates an excess of nutrients in the Mississippi River and in the Gulf of Mexico. The consequences of hypoxia include excessive algal growth, reduced sunlight penetration, degradation of habitat for bottom-dwelling species, and decreased oxygen content in the water (http://www.seagrantfish.lsu.edu/pdfs/missriver_waterquality.pdf).

Although the problem of excessive nutrients in the Mississippi River can be difficult to contain because of its widespread nature, nitrate pollution has decreased since its peak in the 1980’s. “Nitrogen and phosphorus fertilizer use in the United States began in the mid-1930s and climbed coincidentally and dramatically to a peak in approximately 1980 ... Nitrogen fertilizer use in the United States appears to have reached a plateau in the last ten years, whereas phosphorus fertilizer use stabilized in 1980 and then dropped slightly ” (Eugene and Rabalais).

Another main source of pollution in the Mississippi River is from metallic elements contained in the sediment of the riverbed. Metals are divided into two general categories, those that are approximately five times the weight of water, such as lead, iron, and copper, are referred to as heavy metals, and those metals that are less dense, such as sodium, magnesium, and potassium are referred to as light metals (http://pubs.usgs.gov/circ/circ1133/heavy-metals.html).

Many light metals are essential to human function in small quantities, but can be harmful in large quantities. Other metals can be toxic even in small concentrations. This type of pollution is considered point source pollution because the factory where the metal deposits originate from can be directly identified.

“On the average, the USEPA estimates that 81 percent of the metals introduced into wastewater treatment plants comes from various regulated industries that dispose of their wastes into municipal sewer systems … Cadmium, chromium, copper, lead, and mercury are used extensively in industries along the Mississippi River” (http://pubs.usgs.gov/circ/circ1133/heavy-metals.html).

The Mississippi River divides the United States roughly in half, stretching from Minnesota to the Gulf of Mexico. With this great expanse also comes pollution. The types of pollution that have most affected the Mississippi River since concerns over the River’s water quality arose following World War II are nitrification from agricultural fertilizer run off, and metal deposits in riverbed sediment from industry.

While the water quality of the Mississippi River has improved significantly in the last few decades, there is still much more to be done in order to ensure that this major waterway remains ecologically viable for decades to come.


Sources

http://www.seagrantfish.lsu.edu/pdfs/missriver_waterquality.pdf

"Which impacts to teach?" Environment 48.7 (2006): 6. Expanded Academic ASAP. Web. 30 Apr. 2010.

Turner, R. Eugene, and Nancy N. Rabalais. "Changes in Mississippi River water quality this century." BioScience 41.3 (1991): 140+. Expanded Academic ASAP. Web. 8 May 2010.

http://pubs.usgs.gov/circ/circ1133/heavy-metals.html

Wednesday, April 28, 2010

Green Advertisement Analysis


Advertisements often have the power to persuade and sell an ideal image to consumers. In a similar manner, “green” advertising seeks to convince consumers of a product’s health and environmental benefits.

I looked at an advertisement from Peace Coffee. Peace Coffee is an importer and roaster of fair trade coffee beans based in Minneapolis, Minnesota. On their website the company states that they are “a cultural, social, and consumable revolution, with grounds firmly fixed in a farmer-friendly, fair trade reality.”

Peace Coffee promotes the fact that they only sell one-hundred percent fair trade coffee beans, all of which are roasted at their facility in Minneapolis. The emphasis on a fresh product produced with equitable labor practices is a common theme throughout all of Peace Coffee’s publications.

The advertisement that I looked is a print advertisement that was featured in newspapers and magazines circulated within the Twin Cities, as well as in poster form throughout the Twin Cities. The advertisement was designed my Miss Amy Jo, a graphic artist based in Minneapolis.

The target audience of this advertisement is middle-class consumers who live within the greater Twin Cities metro area who wish to make a difference through the products they purchase. The typical purchaser of Peace Coffee is concerned about environmental sustainability, fair labor practices, and is willing to pay a premium price for a fresh product.

The general ambience of the advertisement is that graphics and aesthetics are of primary importance, and conveying basic information about Peace Coffee is secondary. It attempts to convey the philosophy of the company without overwhelming the viewer with text and information.

The primary focus of the advertisement is a large logo in the center of the canvas. A red sun-burst pattern draws the viewer’s attention to the coffee cup with a bicycle logo on it. The bicycle is symbolic of Peace Coffee’s commitment to environmentally sustainable forms of delivery. The company utilizes bicycle riders to deliver some of its products, and for further distances uses vehicles fueled with biodiesel.

The blue circle, red sun-burst, and coffee cup with a bicycle logo work together to project the image of Peace Coffee as a bean of hope with regards to environmental sustainability and fair labor practices. This logo is the most memorable component of the advertisement, and carries substantially more visual weight than the type at the bottom of the advertisement.

There is very little written material in this advertisement of Peace Coffee. The bottom fifth of the poster contains a type block which features “Peace Coffee” in large black block letters, with www.peacecoffee.com and “100% Fair Trade Coffee” in red lettering on either side of Peace Coffee’s logo. The bottom line of the text block reads “Minneapolis, Minnesota”.

The typeface is a block, sans serif font. The choice of a nondescript font allows the message to stand on its own, without additional messages conveyed through typeface attached to it.

This sparse amount of text conveys very important messages. First of all, it establishes Peace Coffee’s philosophy of only selling one-hundred percent fair trade coffee beans. Secondly, the text establishes the Peace Coffee is a local company, in an attempt to attract consumers who attempt to buy locally.

There are no models or photographs featured in this ad, which allows the consumer the chance to form their own image of what an environmentally conscious consumer looks like. The bicycle is the main image in the advertisement as far as conveying a message.

The advertisement does not clutter the canvas with images, but rather chooses carefully what will be included and how much space they will occupy relative to the entire canvas. The background is a beige color, and does not detract from the bright red and blue of the central logo.

Coffee is a central part of American culture; millions of Americans have their daily cup of coffee every morning. This advertisement attempts to convey that Peace Coffee has an uncommon way of doing business with a very common product.

Sunday, March 21, 2010

Link to News Article

http://adirondackdailyenterprise.com/page/content.detail/id/511752.html?nav=5008&showlayout=0

Environmental News Analysis

News coverage inevitably entails some bias on the part of the reporter; this is especially true in the coverage of an environmental risk. The article “More pressure for less salt in the Park” written by Mike Lynch was originally posted on March 12, 2010 for Enterprise Outdoors. The article discusses a plan to make “a road map that would highlight ecologically sensitive areas in the Park” which would be used to adjust salt application amounts, types, and methods. The Adirondack Park is located in northern New York State.

The headline of the article states “More pressure for less salt in the Park.” The article does not discuss the use of less salt as much as it discusses the possible use of other materials similar to road salt but not as damaging to the environment, such as magnesium chloride, which is more effective at temperatures below fifteen degrees Fahrenheit.

The news story begins by discussing a study concerning the effects and costs of road de-icing, conducted by the Adirondack Watershed Institute, a program of Paul Smith’s College. The study’s top suggestion was the creation of a road map that noted ecologically sensitive regions in the Park. The article goes on to discuss alternative de-icing substances, and then addresses the financial limitations to these alternatives.

This news article is very recent, having been posted on March 12, 2010. The article is of a medium length, being of about a page and a half in length printed with no photos; it is neither brief nor does it go into depth. The article lacks contextual information about the Adirondack Park, but this is in part because of the audience to which the article is geared. The article was written for Enterprise Outdoors, which is an online news source aimed at outdoor enthusiasts, many of whom are familiar with the Adirondack Park. The article also lacks contextual information regarding the negative effects of road salt on the environment.

The news story begins by citing research conducted by the Adirondack Watershed Institute. The article goes on to cite a professor from Paul Smith’s College who was involved with the research, and then cites Ed Franz, the Adirondack Park Forest Preserve manager for the New York State Department of Transportation, along with Department of Environmental Conservation Spokeswoman Maureen Wren.

This news story features local appeal. Its intended audience is those familiar with the Adirondack Park and the various environmental issues which affect it. The article also takes a practical approach, discussing at some length the monetary restrictions to implementing some of the suggestions from the study because of equipment. The New York State Department of Transportation is portrayed as reluctant to take measures to protect ecologically sensitive areas in the Park. The question of human safety versus environmental safety is an overarching theme within the article.

Mike Lynch slants the article slightly against the New York State Department of Transportation. This is most notable through the use of the quote “"I was kind of surprised that they didn't let us give them some information…It looks like they just pulled stuff from our Web site, and they don't really have a true story about how we do our winter maintenance” by Adirondack Park Forest Preserve manager for the Department of Transportation Ed Franz. The author shows some skepticism as to how much the Department of Transportation is actually doing to try and minimize the effects of winter road maintenance on the ecology of the Adirondack Park, and how much they are making excuses for why certain measures are not feasible.

This article represents the voice of those who are concerned about the ecological health of the Adirondack Park, including locals and outdoor enthusiasts. There are also questions as to the motives of the research which is referred to throughout the article. “The report was released in February and was sponsored by AdkAction.org, whose Water Quality Committee chair is Lee Keet, a Lake Colby shoreowner and member of the Adirondack Council's board of directors. AdkAction.org is a coalition of Saranac Lake area property owners who originally banded together to focus on making changes the way land is assessed.

The article’s conclusion addresses the feasibility of the recommendations by the Adirondack Watershed Institute from the viewpoint of the New York State Department of Transportation, and through this analysis shows the reluctance by the Department of Transportation to takes steps to preserve the biodiversity of the Adirondack Park.

Friday, March 5, 2010

Hi!
This blog will be used as a part of the class "Media and Global Environmental Conflict." I hope you enjoy reading!

That's all for now,
Claire